We Don’t Just Sell Salmon. We Stand Behind How It’s Caught.

HANDLED WITH RESPECT. FISHED WITH CARE. DELIVERED WITH FLAVOR.

We partner with fisheries we trust, people who know their waters and fish with intention, not shortcuts. It’s not the fast way. It’s the right way. And it’s why our salmon tastes so clean, rich, and wildly good.

  • Illustration of a fish being hooked with a heart in the water on a white background

    Caught with Intention

  • Handled with Respect

  • Tribal + Local Partners

  • From the Water to your home

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From ocean to plate, ethical, wild, and unforgettable.

Reefnetting: Our Flagship Fishery

Reefnetting is a centuries old and extremely rare fishing method rooted in care, patience, and precision. Fish are harvested with virtually no stress and zero bycatch. Our solar powered reefnet fishery operates without dragging or sweeping the seafloor, using fixed anchor points that return to the same locations year after year.

The payoff is unmistakable. Salmon that are richer, cleaner, and naturally higher in fat than anything else you will taste, testing around 15% compared to roughly 9% elsewhere.

Ethical. Wild. Unforgettable. The way seafood should be.

Shop our Seasonal Reefnet Catch

Eat like you give a damn.

Taste isn’t luck. It’s how wild seafood is caught, cared for, and handled from ocean to pan. Our salmon in particular are buttery, flake perfectly, and naturally rich in protein and omega-3s because of how carefully they are harvested and handled. Responsibly caught and treated with respect, they deliver clean, fresh flavor every time.

Flavor you trust. Integrity you taste. health you'll feel.

How a Salmon is Caught Changes Everything

Most people think a fishy taste is normal. It isn’t. That flavor comes from stress and poor handling, when blood and lactic acid remain in the fish. When salmon are harvested with care, those elements never have a chance to affect the meat.

Our salmon are live bled and chilled immediately, preserving a clean, fresh taste. With minimal stress, lactic acid does not build up in the muscle. The result is salmon with higher natural fat, a more luxurious texture, and flavor that is rich and never fishy.

  • Live bleeding removes blood that causes off flavors.
  • Low stress harvest preserves texture and tenderness.
  • Higher natural fat delivers richer flavor.
  • Rapid chilling protects freshness and sashimi grade quality.

Shop Wild-Caught Salmon
  • King (Chinook)

    Taste: Rich, decadent, buttery

    Fat: Melts in your mouth, highest of all wild salmon

    Texture: Soft, luxurious flakes

    Best For: Searing, grilling, special meals

  • Sockeye

    Taste: Deep, rich, buttery
    Fat: Naturally high fat, melts in your mouth
    Texture: Firm yet tender flakes
    Best For: Grilling, roasting, special meals

  • Coho

    Taste: Mild, clean, subtly sweet
    Fat: Tender, silky richness
    Texture: Leaner than King, delicate flakes
    Best For: Roasting, pan-frying, weeknight meals

  • Pink

    Taste: Light, delicate, subtle
    Fat: Lean and juicy, perfect for everyday meals
    Texture: Soft, tender flakes
    Best For: Salads, burgers, fish & chips

  • Keta (chum)

    Taste: Earthy, hearty, satisfying
    Fat: Lean but flavorful, firm and meaty
    Texture: Dense, hearty flakes
    Best For: Roasting, stews, hearty dishes

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Choose Your Cut & Cook with Confidence

You KNow the Hands that hauled it.

Real People. WILD Fish. No Mystery

Every fish we sell comes from people we know, our own reefnet crews, our tribal partners, and a small group of fisheries chosen for their standards and skill. These are fishers who work with intention, respect, and deep knowledge of their waters. That’s why we trust them. And why you can trust what’s on your plate.

Fisheries We Trust, Relationships We Stand On.

We partner directly with tribal, local, and independent fisheries who share our standards for respect, for the fish, the water, and the work. These are relationships built on accountability, not convenience, with crews who fish selectively and intentionally. The result is consistent quality, real transparency, and seafood you can feel good about serving.

  • Direct partnerships, no middlemen
  • Selective, low impact methods
  • Generational knowledge on every boat
  • Full transparency across species
Meet The Fishers

Truth You Can Taste. Trust You Can See.

Transparency isn’t a buzzword, it’s how we do business. If you want meet the people behind our fish, or learn more about how your salmon was harvested, we’re an open book.